Rob Nicolas: With GKB Gioia Kids the bag money safely under control
«GKB Gioia Kids» is the new banking package for children from Graubündner Kantonalbank. With an account, a card, an app, and a parent dashboard for monitoring, children learn how to manage their own money in a fun way. Rob Nicolas is in charge of the launch campaign.
With the GKB Sackgeld app, children can manage their Sackgeld themselves and set savings goals. Always with the security that not much can go wrong financially because the parents keep control in the background. In addition to the account, card and app, the offer also includes attractive Kids Deals in the form of discounts and benefits.
For the launch of the banking package, the Rob Nicolas agency designed a moving image campaign and implemented all content for the advertising channels and the landing page.
Responsible at Graubündner Kantonalbank: Petra Caviezel and Robin Keller (co-project management), Janina Giger (online). Responsible at Rob Nicolas: Rahel Egli (overall responsibility), Giancarlo Derungs (consulting, project management), Christian Ritz (lead content), Daniel Gassner (content production), Nayara Pally (content creation), Robin Gassner (digital advertising).
