Rivella and Brinkertlück with new winter promo
Rivella is launching a new contest—but how do you get lots of codes for the contest? Well-known Swiss social media stars explain.
Temperatures are finally a bit more wintry - for many consumers, Rivella is part of the fun in the snow. That's why Rivella is launching a big promotion with prizes for winter - from weekends for two in popular winter destinations to skis, snowshoes and ski pass day tickets.
The communication concept for promoting the promotion comes from Brinkertlück Switzerland. Well-known Swiss creators play a decisive role. In clips, they show how they get as many codes as possible for the competition. In a humorous way, Stefan Büsser, Taulant Gashnjani (aka T-Ronimo) and Silvia Princigalli (izzysilvia) tell their story, leaving no trick untried.
Digital advertising media
The clips are on air from now until the end of February and are divided into various phases - teaser, how-to and countdown phase.
In addition, there are other digital advertising materials and promotions at the POS. These lead via QR code to a microsite where customers can enter the prize draw using a lid code. The promotion is complemented by a new app game, the Rivella Slider Puzzle.
Conception: Brinkertlück Switzerland, Landingpage & App: Staay, Packaging & Point-of-Sale-Material: Burki Scherer, Display, DOOH, OLV: The Factory, Video: ImBild 360 (Fabian Wyttenbach) & Siro Production (Roger Pfyl), Media: Havas, Social Media: Friendly Greetings.
