Rivella fall campaign: hiking with skier and influencer
In the new autumn campaign "Stille deinen Wanderdurst" (Quench your thirst for hiking), Rivella positions itself as an accompaniment for active days and sends ski racer Aline Danioth and
Influencer Zeki Bulgurcu on a hike. The concept comes from Freundliche Grüsse.
Rivella is the ideal refreshment for a hike. This can currently be seen throughout Switzerland as part of the new "Stille deinen Wanderdurst" campaign. With display and social ads, OLV, DOOH, as well as POS extensions, attention is being drawn to the cult drink as an accompaniment for days in the mountains. Further also to the participation in the competition one calls: There is a chance to win a hiking weekend for two people at Flumserberg as well as several Rivella hiking packs.
To promote the competition, ski racer Aline and influencer Zeki were sent to the Flumserberg. For a variety of content pieces, the two different characters were accompanied on their adventurous trip. Whether on the mountain railroad, the hiking trail or the toboggan run: what the city dweller Zeki and the sporty Aline experience is currently being told in a humorous way on Rivella's Tiktok and Instagram channel. Other influencers are also supporting the fall campaign with self-produced content on their accounts.
Responsible at Rivella: Elena Neuhold (Brand Manager), Francesco Camenzind (Brand Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor, Fabian Biedermann (overall responsibility), Janine Sonderegger (Head of Content), Julian Riegel (Text/Concept), Mara Schwegler (Art Direction), Eva Brun, Sandro Matter (Consulting), Mario Noser (Social Media Strategy). Film production: Phil Jaycob, Stephen Nthusi; photography: Christopher Alexander.
