Ringier Brand Studio puts the Toyota Prius in the spotlight
Ringier Brand Studio is taking Toyota’s «No More Boring Cars» campaign to the next level. This time, the focus is on the new Toyota Prius and its Hollywood story.
The Toyota Prius was one of the "it cars" of the 00s: half of Hollywood adorned itself with the car. With so much glamor, it didn't matter that the Toyota Prius itself didn't look glamorous at all. This was to change with the current model.
As part of the latest activation for the "No More Boring Cars" campaign, which Ringier Brand Studio implemented for Toyota Switzerland, the Toyota Prius shows how a successful facelift works on the red carpet. Ringier Advertising's creative team has translated its Hollywood past into snappy claims and a visual generated with Midjourney. The campaign is being played out in selected print titles, online and on social media.
Responsible at Brand Studio: Fabian Zürcher (Director), Jana Leonhard (Head of Creative Concepts), Elgee David Wee (Art Director), Valentina Ehrat (Head of Account Management), Hauke Broschat (Senior Media Consultant). Responsible at Toyota Switzerland: Anita Gerber (Head of Marketing Toyota Switzerland).
