Ringier Advertising develops recipe for success for Tom Tasty
As the new agency for the Zurich-based food service company Tom Tasty, Ringier Advertising’s Brand Studio developed the «Dinner’s Ready» branding campaign.
The Zurich-based food service "Tom Tasty" offers over 150 fresh dishes that are conveniently delivered to homes throughout Switzerland without preservatives.
As the newly appointed creative agency for Tom Tasty, Ringier Advertising's Brand Studio has developed an eye-catching image campaign. Five subjects are aimed at different main target groups: People who either don't have time to cook, don't like to do so or simply want more convenience - without compromising on quality.
Word creations such as "anti-stove animal", "stress eater" or "Chuchichäschtli-Chaotin" are intended to arouse curiosity and, together with a fresh visual language, ensure recognition. The concise claim "Food is ready" makes it clear what it's all about and is intended to ensure quick identification. Branded content provides inspiration and information and leads target groups precisely to conversion.
The campaign will be played out online, in print media and on social media.
Responsible at Ringier Advertising: Fabian Zürcher (Director Brand Studio), Jana Leonhard (Head of Creative Concepts), Laura Mancino (Head of Consulting), Thomas Rickenbach (Head of Content), Cilgia Grass (Senior Editor), Jasmin Gruber (Senior Editor), Ulli Glantz (Head of Photography), Elgee Wee (Art Director).
