Republica and SCB enter the new season with a fighting spirit
The reigning Swiss champions SC Bern are attacking the upcoming National League season with an emotionalizing campaign - designed and implemented by the Bern-based agency Republica.
The aim of the campaign is to emphasize the strength of the reigning Swiss champions and the toughness of the sport of ice hockey, as well as to send a clear message to the competition on the ice.
This was implemented visually using illustrations that are intended to appear strong and rough thanks to the dark color scheme. The focus is on the players Tristan Scherwey, Simon Moser, Andrew Ebbett, Thomas Rüfenacht and André Heim. The motifs will be present in Bern in the coming weeks and months and will be scattered on bus and streetcar signage, among other things.
Republica has also redesigned the content and graphics of the SCB website for the 2019/2020 season. This was part of a co-creation within the "Matte Lab", where the agency has been based since April 1. In addition, a new digital platform, MySCB, was launched for the club's most loyal fans - season ticket holders.
Responsible at SCB Ice HockeyClaudia Weber, Anissa Gerber (Marketing Manager). Responsible agencyRepublica AG. Yann Dalon (illustrations); Snabbt, Buergy (digital concept); gutknecht-informatik (website programming).
