Republica creates fresh pins for Welle7 summer campaign
The Welle7 Concept Center in Bern is promoting its offerings to both travelers and those staying home with a series of summer-themed location pins—designed and produced by Republica.
Whether you're traveling this summer or commuting between work and your balcony: Welle7 at Bern PostParc station remains the perfect stopover. The urban concept center offers a comprehensive range of products from travel accessories to delicacies from all over the world. The creative agency Republica conveys this message with a series of new motifs that continue the advertising concept of the thematically modified location pin for Welle7.
The local campaign has been running since mid-June and includes several subjects for posters, advertisements and public transport hanging boxes. Supplemented with an animated version for PassengerTV and banners. On site, customers received a folding poster with a world map look featuring all 31 summer offers from Welle7 tenants. They were also able to explore themed promotional areas on various floors.
Republica has been accompanying Welle7 since its opening in 2016 with eye-catching campaigns that repeatedly reinterpret the location pin familiar from online maps.
Responsible at Welle7: Andrea Nehls (Marketing & Communication).
