Republica, Francine Jordi and Trauffer celebrate the Jungfraujoch
For the new Jungfraujoch TV commercial, the Bernese agency Republica sent the two Swiss artists Francine Jordi and Trauffer to the roof of Europe.
In order to promote the Jungfraujoch to the Swiss, the agency implemented a tactical activation campaign. The location is practically on the doorstep thanks to the Jungfrau Railways and offers real moments that are bigger than great cinema.
The TV commercial with Francine Jordi and Trauffer has been on air since Wednesday.
Responsible at Jungfrau Railways ManagementUrs Kessler (CEO); Matthias Bütler (Head of Marketing); Giulia Müller (Head of Marketing Communications); Achim Schneider (Content & Online Marketing Specialist). Responsible agency: Republica. Film productionChristoph Frutiger. MusicMelvyn Buss. SoundAndreas Hunziker. Media: Konnex.
