Renzo Blumenthal becomes an Internet entrepreneur thanks to Webland

In order to meet the new Website Builder Valencia has realized a social media campaign for the Swiss Internet pioneer Webland in collaboration with Renzo Blumenthal. In short tutorials, Renzo shows in YouTuber style how he creates his own website with Webland in a single day. Renzo Blumenthal, once Mister Switzerland but now primarily an organic farmer from Vella in the canton of Grisons, is a small business owner who can't fire up a jumbo marketing budget. He needs a website with a web store. Simple, fast and cheap. Renzo Blumenthal is a perfect example because he is not known as a digital nerd and because he sells products that are anything but digital; namely meat, cheese, jam and beer.

Shot in one day

The eight tutorials and the commercial were created at various locations in Vella in the canton of Graubünden, Renzo's home. Valencia, directed by Alex Kleinberger, accompanied Renzo on his farm for a day and shows how easy it is to create a website with Webland Website Builder. Renzo is shown milking, eating breakfast, with the animals in the barn, in the house, in the field, just anywhere on the farm where a suitable moment for a scene could be found. Because to build a website nowadays you don't have to sit in a quiet room. It can also be done in the milking chair.

Example tutorial:

Playlist with all tutorials:

Active on and offline

Renzo Blumenthal and Webland are a dream team. Both stand for the best Swiss quality and are pioneers in their fields. Renzo Blumenthal as an organic farmer from the very beginning and Webland, which has been offering Internet services since 1998. The website renzoblumenthal.ch is the best advertisement for Webland: beautiful to look at, easy to use - and even easier to create. Simultaneously with the campaign launch and thus the start of the new online store, Renzo Blumenthal also opens his "offline store", the farm store in Vella. Pictures of the grand opening are of course available on Renzo's website and on his brand new Instagram and Facebook accounts.

Renzo Blumenthal and Valencia

Valencia's collaboration with Renzo Blumenthal is no coincidence. Valencia CEO Michael Gerber comments: "As part of our Albufera sustainability program, we have been purchasing "Fair Power"-certified solar electricity produced by Renzo on his farm for some time. We have already implemented several projects with him and are pleased to be able to continue this sustainable collaboration."

Responsible at Webland: Martin Felber (Managing Director), Daniele Vecchio (Head of Marketing). Responsible at Valencia Communication Nueva: Remo Brunner (Managing Partner), Thomas Ammann (Concept and Text), Bruno Manser (Senior Art Director), Visualpark Produktion, Alex Kleinberger (Director) Caspar Brog (Camera), Simon Gasser (Sound Design). Responsible at Valencia Communication: Michael Gerber (Head of Client Service), Tommy Schilling (Creative Director), Nadine Gschwend (Art Director), Marc Groth (Junior Art Director) Alma Kaufmann (Consulting and Project Management).