Talking helps: Schwindl Schär encourages people to help themselves
Swiss Self-Help Day takes place on May 21. To mark the occasion, Schwindl Schär has produced three short spots for Selbsthilfe Schweiz that take a fresh approach to the topic of self-help.
Talking helps. That is the slogan of Self-Help Switzerland, the national coordination office for the regional self-help centers. This is the motto of the Swiss Self-Help Day on May 21, with activities in twelve cities and a gala event in Olten.
The Basel advertising agency Schwindl Schär has staged the topic of self-help in three different short commercials. All three spots rely on symbolic images: The cloud above the head dissolves as soon as the affected person enters into conversation with others, the spiral instead of the face disappears in the dialogue.
https://www.youtube.com/watch?v=/R-cjyyTLCGU
https://www.youtube.com/watch?v=/G7azgihjFTU
https://www.youtube.com/watch?v=/gnPlXp-AXsc
The films are realized in a very straightforward icon style in the signal colors of Selbsthilfe Schweiz. Three motifs were each produced in three languages and are broadcast on e-boards and e-panels at train stations, in buses and streetcars in various cities in German-speaking and French-speaking Switzerland. In addition, they can be seen on the Internet as Facebook and Google Ads.
Responsible at Selbsthilfe Schweiz: Pascal Pfister. Responsible at Schwindl Schär: Michael Schär (concept, consulting, project management), Philip Schwindl (concept, design), Dirk Koy (production)
