Rebel Communication for Pro Senectute: For a good life in old age

The agency Rebel Communication has created an image campaign for Pro Senectute Canton Zurich. With the claim "For a good life in old age", the organization focuses on its wide range of services for senior citizens.

As a charitable foundation, Pro Senectute Canton Zurich has been committed to the well-being of older people for over 100 years. It offers senior citizens a wide range of services to enable them to lead a self-determined and dignified life. The foundation promotes independence and quality of life in old age with leisure activities, administrative support and care at home as well as personal advice and pension provision.

The image campaign developed by Rebel Communication focuses on true-to-life insights into the everyday lives of older people. Instead of the usual clichés of old age, inspiring moments from the lives of senior citizens are shown. Authentic imagery is used to emphasize the diversity of the services offered by Pro Senectute Canton Zurich and at the same time convey the positive attitude to life of the people portrayed.

With its campaign, the foundation wants to raise awareness of its commitment and get even more senior citizens interested in its services.


Responsible at Pro Senectute Canton Zurich: Monica Flückiger (Head of Marketing and Communication), Monika Keller (Team Leader Marketing Communication). Responsible at Rebel Communication: Kris Goricanec (overall responsibility and text), Teresa von Einem-Roth (art direction), Sina Grass (creation), Martino Beretta (creation), Jennifer Isele (consulting).

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