Racerfish produces Car Reveal for the launch of the Alfa Romeo Racing C38
For the second time, Racerfish is producing the complete car reveal of the Alfa Romeo Racing C38 for Sauber Motorsport.
As part of the title partnership with Alfa Romeo, the Swiss Sauber team will compete in the 2019 Formula 1 World Championship as Alfa Romeo Racing, with 2007 world champion Kimi Räikkönen and young Italian driver Antonio Giovinazzi on the grid for the team.
Racerfish also realized the complete production of the car launch this year, with the highlight being the Car Reveal image film. This year's racing car, the Alfa Romeo Racing C38, is artfully staged in a dark, rainy racing scenario in this video produced entirely in the Racerfish studio. The focus is on the interplay and contrast of racing aesthetics and the highest level of Swiss engineering skill under extreme conditions.
In addition to the unveiling video, interviews with CEO and Team Principal Frédéric Vasseur and the two racing drivers Räikkönen and Giovinazzi as well as various B-roll, social media and beauty shots of the racing car were also realized by Racerfish. The image film has been online on all official channels of the Alfa Romeo Racing Team and on the official Formula 1 website since February 18, 2019.
Responsible at Sauber Motorsport: Markus Höpperger, Michael Kaelin & Christine Uphoff (Marketing & Project Management). Responsible at Racerfish: Markus Herzberg (Project Management), Marcel Renggli (Creative Direction & Photography), Anja Grob, Christian Frei, Nicole Kuhn (Postproduction Photography), Oreito Pfluger, Patrick Hostettler & Jamie Laghmiri Hach (Film & Editing), Jonas Schwendener (Composing & Audio Production), Lixel Müller (Sound Engineering).
