Publicis/Prodigious: "Vive la romandie!" for Swiss
Publicis, together with its new in-house production unit Prodigious, developed and implemented several content films and a microsite for Swiss. Everyday heroes from French-speaking Switzerland were portrayed, and a seat on the new Romandie plane was dedicated to them.
Geneva Cointrin Airport and thus the Romandie region is an enormously important location for Swiss as Switzerland's national airline. That is why Swiss is honoring French-speaking Switzerland with one of its new aircraft: a Bombardier CS300.
In order to also involve the population personally in the campaign, Publicis developed a concept in which the seats on the plane could be dedicated to specific people. But not historical figures like Henri Dunant or Le Corbusier, but people like "you and me" who do or have done something quite extraordinary in their everyday lives. In a call for entries, the people of French-speaking Switzerland were therefore asked who their everyday heroes were. The 38 most moving stories were selected from the numerous submissions. For example Mathieu Chassot, who saved his colleague from drowning. Or Francois Burland, who helps young asylum seekers feel at home in Switzerland. In the content films produced by Prodigious, the stories of the heroes of French-speaking Switzerland are told in documentary form. First portraits have already been filmed, more will follow soon.
Everything about the plane of Romandie and all the heroic stories can be found on the also produced by Prodigious Microsite be viewed.
