Publicis launches barbecue campaign for Migros in Corona times
Barbecuing is also different this year than usual. In its new barbecue campaign, Migros addresses the current barbecue situation and shows how to make the most of this summer.
After the Grillitarians with their various preferences formed the summer campaign in recent years, Publicis developed the idea further for this summer. In the coming weeks, Migros will become Grillitarien, i.e. the place where you can find everything for grilling. Due to the Corona crisis, the focus is not only on the wide selection of barbecue food, recipes and tools, but also on the current very special situation: barbecue parties with friends are not possible at the moment and the social component of barbecuing is largely missing. However, Migros shows in two films that there are other ways to barbecue together.
Let's make the most of this summer.
Just as more people than ever are currently engaged in baking and cooking at home, grilling can also bring some variety into everyday life at home. Publicis has created a new spot from the various barbecue commercials of recent years that focuses on variety on the grill.
Grillitarians app
The free Grillitarier app and the Grillitarier website also provide variety on and off the grill. In addition to many recipe ideas and a practical grill timer, you'll also find a grill game. This offers fun entertainment, which could be a bit lacking this year due to the lack of friends next to the grill.
The campaign extends across all customer-relevant channels.
Responsible of Migros: Désirée Strassmann, Bojana Taraba, Bettina Huwyler, Céline Jagisch (Campaigning), Eveline Zollinger, Barbara Stauffer, Mariko Hooiveld, Mike Haak (Sales Promotions), Sergio Pintadu (Digital), Simone Blaser (Media). Responsible at Publicis: Peter Brönnimann, Pablo Schencke, Jan Kempter, Priska Meyer, Anatole Comte, Janine Sauter (creation), Matthias Koller, Meret Lauener, Selina Bigler, Jacqueline Willimann, Nina Frisch, Adrianna de Feydeau (consulting), Suzana Kovacevic, Carol Maag (Integrated Producer, Prodigious). Film production "Balcony barbecue" and "Barbecue conference": Plan B, Zurich. Chris Niemeyer (director), HC Vogel and Jessica Sonderegger (producer), Rafael Kistler (camera balcony grill), Christoph Menzi (editor), Adriel Pfister (grading), sound: Jingle Jungle. Film production "Variety": Czar Zurich. Johannes Schröder (director), Kai Kniekamp (editor), Julien Alary (grading). Sound: Jingle Jungle. Photos: Stefan Thurmann (food photos), Jens Piotraschke (food styling), Felix Streuli (Foto Schild), Pixelprinz Linus Schneider (image editing). Website/App: At Mutabor (concept and design): Burkhard Müller, Sebastian Locke, Robert Stoof, Christian Heins, Florian Schommer (creation), Stephanie Hentschel, Tobias Flosdorf (consulting), German Wahnsinn (SFX "Grill game"), Apps with love (technical implementation).
