Publicis creates small ads alongside small ads for UBS

UBS Digital Business is the ideal banking package for small businesses. With over 20 useful tools, it makes everyday business life easier - whether in payment transactions, e-banking or liquidity management. Always with maximum security. So even smaller SMEs benefit from the expertise of Switzerland's leading universal bank.

To advertise the bank package, UBS and Publicis created various small ads alongside small ads from painters' stores, plasterers, gardeners, but also young startups that refer to the company next door. In this way, the bank shows in a simple way that it is also a very attractive partner for smaller SMEs for everything to do with e-banking. By the way, the small advertisers are all UBS clients and thus get a bigger advertising presence than usual. In addition to small ads, the concept is also implemented on banners and social media.

Responsible at UBS: Daniel Fischer (Head of Marketing Region Switzerland), Sonja Kingsley-Curry (Head of Creative Concepts & Campaigns), Manuela Gualeni (Project Manager Creative Concepts & Campaigns), Sava Stanisic (Key Account Mangement CIC), Amir Ferhatbegovic (Digital Marketing Manager), Sanja Hauser (Digital Marketing Manager), Juan Colmenero (Content Marketing Specialist). Responsible at Publicis: Peter Brönnimann (CD), Jan Kempter (text), Andrea Klainguti (art direction), Meret Lauener, Jacqueline Willimann (consulting).