Publicis for Casino 777: Luck from Graubünden

Most people associate Graubünden with happy vacation moments, experiences and spectacles in nature. But these feelings of happiness can now also be experienced by anyone outside Graubünden who plays at the online casino "Casino777.ch", which belongs to Casino Davos, according to the advertising promise.

"Graubünden can also make you happy when you're not there. With a bit of luck, we will hear many more whoops all over Switzerland," says Claudio Hagmann, who is responsible for marketing at Casino777.ch. Publicis has created a digital, TV and outdoor campaign under the motto "Glück aus Graubünden" (luck from the Grisons), which is being launched these days. These include 15-second short spots for TV and 6-second spots for social platforms that are not simply cut-downs of the TV spots.

Responsible for Casino Davos: Robert Kocher (Chief Online Gaming), Claudio Hagmann (Digital Marketing Specialist). Responsible at PublicisPeter Brönnimann, Pablo Schencke, Silvia Meierhofer (Creation), Cathy Nyffenegger, Stefania Bertolo (Consulting), Suzana Kovacevic (Integrated Producer). Production Whoopee films: Rocketfilm, Zurich. Christopher Novak (Producer), Sébastien Kühne (Director). Production digital advertising materials: Prodigious Zurich.