Provocative animal protection posters by Animal Rights Switzerland and Thomas Meyer
A picture of piglets playing, next to the question: "What do you see here - bacon or babies?". Animal Rights Switzerland and "Wolkenbruch" author Thomas Meyer are behind the provocative poster campaign. The animal rights activists want us to fundamentally rethink our treatment of animals. So that in the end fewer animals have to die for human consumption.
The animal protection campaign takes an unconventional approach. Instead of bloody animal cruelty or sad dog eyes, the current Animal Rights Switzerland posters show two piglets playing - cutely illustrated. Next to them is the simple question: "What do you see here - bacon or babies?". The other subjects show a cow family and a furry animal. The aim of the campaign is to encourage passers-by to question their own views - and to forego bacon more often in order to spare the babies.
"With our posters, we want to encourage a rethink," explains Animal Rights Switzerland managing director Pablo Labhardt. "Too often animals are seen as commodities, the sentient living being is overlooked. This is where we need to start so that fewer animals have to die at the hands of humans in the future."
Sujets come from Thomas Meyer
Behind the subjects of the animal protection campaign is Thomas Meyer, author of the successful novel "Wolkenbruch wunderliche Reise in die Arme einer Schickse" and the since recently texted for Galaxus magazine. "I thought the approach was great, not to shock, but to communicate positively," says the longtime advertiser and committed animal rights activist of his idea. "We have now supplemented this with questions that target the attitude toward the animal."
That the posters are provocative is intentional. "You have to be a bit cheeky to make animals heard," says Labhardt. Animal Rights Switzerland, however, is not afraid that the posters will be defaced. "If someone damages or smears our posters, we have hit a nerve," he says.
