Propaganda launches "Culture is life" campaign
The Zurich agency Propaganda has launched the poster campaign "Culture is life." and raises awareness of the importance of culture.
With the three themes "Music is life.", "Art is life." and "Film is life.", Propaganda draws attention both to the importance of culture and to the gap that the coronavirus pandemic has created in the everyday lives of many.
The temporary ban on cultural events, the closure of all related institutions and the drastic restrictions that are still in place have been and continue to be painful for culture lovers, artists and cultural organizations.
With this campaign, the agency would like to express its solidarity with all those affected. However, it is also intended as a call for everyone to act responsibly. So that culture can soon take its place in society again in all its diversity.
