Sample (fr) food for four-legged friends
That response led MyLuckyDog—«the healthy online store for dogs»—to launch its big food-tasting event.
MyLuckyDog organizes events for dog owners and their four-legged friends with various pop-up stores throughout Switzerland. The pop-up stores offer shopping, healthy smoothies and tasty food for the dogs. The dog owners are also treated to culinary delights.
The first test meal for dogs took place at star chef Meta Hiltebrand's restaurant Le Chef during the company vacations in August. Further events will follow in the coming weeks.
The trial feeding is to be the start of a large-scale online campaign, with the agency Die Antwort responsible not only for the concept but also for the entire digital strategy and planning.
Responsible at Myluckydog: Lars Backhaus, Michèle Weiss. Responsible at The Answer: Sarah Hiltebrand (CD), Mike Surovka (AD), Reto Dürrenberger (strategy), Helen Dahdal (consulting), Edwina Gescheidle (media), Mike Krüll (text), Lorenz Wahl (image editing).
