PRfact develops influencer campaign for Cantadou
In collaboration with Fromagerie Bel, PRfact developed an influencer campaign for Cantadou. As part of the campaign, food bloggers are creating Cantadou recipes.
Since January 2017, one of six food bloggers has been publishing a personal recipe every month using the different flavors of Cantadou. The aim of the campaign is to promote a creative recipe competition that Bel has launched in collaboration with Le Creuset.
For inspiration, the bloggers each receive a food package in advance with the fresh ingredients of the respective Cantadou flavor, together with a bottle of Provençal wine and a fresh baguette as well as the product and two Le Creuset mini cocottes. The development of the recipes and the photographic realization are then left to the influencers.
This month's article is an example of this collaboration: Zurich lifestyle blogger Sylwina presents a creative recipe based around the flavor of horseradish: Sylwina - Cantadou in the pot .
All of the visually stunning recipes from Bel's first influencer campaign are translated and published in the official Recipe database so that Cantadou fans from all over Switzerland can be inspired by them.
The Cantadou competition for the popular Le Creuset Mini Cocottes runs until June.
