Sir Mary and PostFinance know what counts in business
Following the campaign launch in February, Sir Mary is now rolling out the second creative phase centered on PostFinance’s new tagline, «Know What Matters.» The goal of the corporate client campaign is to position PostFinance as a reliable partner in the day-to-day operations of Swiss companies.
The focus is on real and relevant questions from entrepreneurs. This authentic approach is intended to make it clear that PostFinance, as a partner, takes the needs and challenges of its corporate customers seriously and understands them.
"A strong partner must know the concerns and challenges of its customers. That means they have to listen. Our campaign conveys precisely this message - this is the only way we can offer solutions that do justice to real concerns," explains Daria Meier, Marketing Manager at PostFinance.
Three commercials show the complex challenges of everyday business life. Elaborate tracking shots in an industrial hall, an MRI practice and an outdoor specialist store set visual accents and make the many facets of the corporate world tangible. At the end, the entrepreneurs themselves have their say and name the challenges they face on a daily basis.
The commercials are flanked by various (D)OOH and advertising motifs, publicity reports and other digital assets, social media measures and content formats. On the landing page, the most pressing issues are addressed in blog posts and guest contributions, while suitable products can be presented directly as concrete solutions.
Responsible at PostFinance: Daria Meier (Marketing Manager / Project Management), Dennis Lengacher and Yves Ekmann (Head of Marketing Communications as co-leads), Yvonne Schönbächler (Team Leader Campaigning B2B & Payment Solutions), Sibylle Graf (Marketing Manager), Alessandro Di Leta (Head of Customer Centricity & Innovation Design), Julia Mehr (Market Manager Corporate Clients). Responsible at Sir Mary: Adrian Merz (Executive Creative Director), Katrin Espelage (Creative Director), Lukas Wietlisbach (Art Director), Jacqueline Rufener (Copywriter), Jan-Florian Ege (Copywriter), Florian Maissen (Graphic Designer), Flurin Hardt (Account Director), Sara Lopez (Account Manager), Nicolas Hostettler (Managing Director), Daniel Zuberbühler (Managing Partner). Production: Hillton; Mona Bertschinger (Executive Producer), Yanik Müller (Producer), Gustaf Richter (Line Producer), Tobias Bonfanti (Director), Patrick Pichler (DOP), Marc Angele (Postproduction Coordinator), Marvin Kühner (Editor), Per Kasch (Photography), DubDub Studios GmbH (Sounddesign & Mix), Felix Geen (VFX Supervisor /Lead), Julia Rossetti (Grading), Luca Colaci (Music Composition). Media:
Havas Media, Webrepublic.
