Post from Prince William for content and form customer Black&Blaze
The Swiss coffee roaster Black&Blaze and the agency Inhalt und Form are sending coffee to the exhausted royal dad.
After the newly born father of three Prince William at the service fell asleep, content and form immediately seized the opportunity,
to implement an unusual direct mailing for their client Black&Blaze: A packet of premium coffee went into the mail the same day, addressed to "Mr. Prince William." What was intended as a Swiss wink was surprisingly taken seriously.
And answered with a letter from Kensington Palace. Content and form and Black&Blaze are delighted. The Swiss press too - among others 20 Minuten reported.
Responsible at Black&Blaze Coffee Roasting: Claude Stahel. Responsible for content and form: Dominik Stibal (CEO); Karin Estermann (Creative Direction); Christine Boje (Concept, Text).
