Pop dramatizes the essence of the short film for IKW
The 27th edition of the Winterthur International Short Film Festival kicks off on Tuesday. This year, Pop’s audience campaign is once again celebrating the medium itself and presenting the world’s shortest short film.
From November 7 to 12, the short film festival presents the entire spectrum of short film creation. In addition to the program and competitions, visitors can look forward to numerous side events in the Eulachstadt: from art to concerts and parties.
The festival trailer by director Nefeli Chrysa Avgeris plays the leading role in the communication campaign, light-footedly embedded in a lively, striking design. The campaign dramatizes the essence of the short film by condensing the story into two scenes: Setup and payoff, action and reaction, beginning and end.
The campaign can be seen on posters, DOOH, ads, in cinemas and online, as well as at the festival itself.
Responsible at IKW: Ivana Frigo (communication), Stefan Dobler (commercial management), John Canciani (artistic management). Strategy, concept and creation: Pop Creative Services, Roli Hofer, Michi Benz. Festival trailer: Nefeli Chrysa Avgeris (Director), Paul Sonntag (DoP), Philipp Ritler, Luzius Fischer (Producer, Dynamic Frame).
