Pop Creative Services makes posters bloom for Bioterra in Zurich
Hunderte von Pflanzen hängen während zwei Tagen an Plakatstellen in Zürich. Unter dem Motto «Natur aus erster Hand» macht Bioterra damit allen Gartenfreunden ein Frühlingsgeschenk. Gleichzeitig rückt die Organisation ihre Biogärtnereien in den Fokus.
Until Wednesday afternoon, passers-by at two busy locations in the city of Zurich are invited to take a plant with them and let it continue to bloom at home. Anyone who misses the campaign will receive a voucher at biopflanzen.ch that can be redeemed at one of Bioterra's certified organic nurseries.
Bioterra - the leading organization for organic and natural gardening in Switzerland - does not use artificial fertilizers and other synthetic aids. Seedlings and seeds do not come from anonymous monocultures somewhere in Europe, but from controlled cultivation in Switzerland. In addition, consumers benefit from personal and expert advice on site.
These core services are the source of the guiding idea "Nature at first hand". The motto is staged 1:1 on the billboards and carries the communication in print ads, on POS posters, and on Facebook and Instagram. The campaign was penned by the Zurich agency Pop Creative Services.
Responsible at Bioterra Switzerland: Daniel Gürber (Managing Director) Clemens Bornhauser (Head of Specialist Office), Doris Guarisco (Editorial Management/Social Media). Responsible at Pop Creative Services: Roli Hofer (concept, art direction), Michi Benz (strategy, text, consulting).
