Plan.Net Suisse and World Vision show compassion for children in need
In a large-scale online campaign, World Vision is giving dedicated sponsors a voice. Plan.Net Suisse is responsible for the concept and implementation.
Millions of children around the world live in need: they suffer from hunger, war, violence, abuse, the consequences of climate change - or have no chance of an education. These are heartbreaking stories that are touching - and yet get lost in the daily flood of news.
Fortunately, there are many people in Switzerland who do not close their eyes to children in need: the many sponsors of World Vision. With their commitment, they make a significant contribution to sustainably improving the lives of children in need.
For this reason, World Vision and Plan.Net Suisse have made them the heroes of the current online campaign. Under the motto #nichtegal, the sponsors explain why they are committed to helping children in need. The reasons are varied - and range from forced marriage and hunger to the equal right to education for girls and boys.
The sponsors from World Vision made themselves available for the campaign free of charge. They were photographed in-house by Plan.Net Suisse and interviewed in person. The result is 16 intimate portraits that are intended to motivate people in Switzerland to also support children in need.
The campaign is played out via display ads and social media and leads to a specially created landing page. There, with just a few clicks, the fate of children in need can be changed for the better.
Responsible at World Vision: Nathalie Ohlmeyer (Online Marketing Manager). Responsible at Plan.Net Suisse: Lorenzo Müller (Team Lead UX & Design, Photography), Philipp Intlekofer (Concept), Micha Seger (Executive Creative Director, overall responsibility). Responsible at Serviceplan Suisse: Peter Liptak (Text), Sonia Ducu (Account Lead), Sarah Mager (Consulting).
