Pixels is committed to career restarts in the second half of life
The Sempach-based agency Pixels has launched a summer campaign in the Zurich area on behalf of the Neustarter Foundation to raise awareness of the topic of «career fresh starts in the second half of life» and to expand the community.
Today's working world is digital, agile and dynamic. The Neustarter Foundation supports people over the age of 49 in daring to make changes in this working world, recognizing and seizing opportunities. "Neustarter has set itself the task of inspiring, encouraging and networking people after many years of working life and taking them one step further," says Bernadette Höller, Managing Director of the Neustarter Foundation.
Pixels has created a cross-media campaign for new starters to show that people over the age of 49 are by no means "expired" in the truest sense of the word, but that they all have "potential without an expiry date".
For four weeks, 90 poster sites in Zurich could be used free of charge for the Neustarter motif. In addition, the target group was made aware of the Neustarter.com offer via Facebook. Despite a small non-profit budget, almost 100 new leads and three inquiries from large companies regarding advice on "generation-friendly talent management" were generated, as well as a great deal of attention for the cause.
Responsible at the Neustarter FoundationBernadette Höller (Managing Director); Stephanie Cengiz (Management Assistant); Andreas Schöni (Board of Trustees). Responsible at PixelsPascal Arnold, Pascal Bolliger, Markus Felder and Gaby Arnold (consulting and strategy); Anja Trendle (creation); Marcel Lustenberger (photography). With the support ofAPG|SGA, Clear Channel, GroupM OoH, Havas Media, Neo Advertising.
