Pixels captures Salomon's Run Unexpected event on film
Trail runners were able to test the new Salomon shoe models at the "Run Unexpected". The Lucerne agency Pixels accompanied the event and created an atmospheric event video.
The umbrella brand Amer Sports commissioned Pixels to capture the "Run Unexpected" event by Salomon on film. Pixels developed a storyboard to capture this unexpected experience for trail runners. Together with the video partners from Venturesome, the event was filmed with several cameras and interviews were conducted with the participants.
The entire event video was produced by Pixels, from the selection of video sequences, text and editing to color grading and motion design. The result is an atmospheric video that is used by Salomon in B2B marketing to convey the emotions of the Unexpected Run.
Responsible at Salomon (Amer Sports)Lukas Burkhart (Influencer Marketing Manager). Responsible at PixelsPascal Bolliger (consulting); Anja Trendle (photography, creation); Aldi Zgjani (post production); Adrian Häni (motion design). Responsible at VenturesomeMarco Bersnak, Oliver Wigger (Video Creator).
