Picstars and OPI bring color back into everyday life
Given the current situation, days can seem gray and monotonous. Inspired by the vibrant colors and the art and culture of Mexico City, the new OPI collection aims to bring color back into our lives. Picstars has launched an influencer campaign to support this.
Mexico City is considered one of the most vibrant and colorful cities in the world. The diversity of this mega-metropolis serves as the basis for the current OPI spring and summer collection.
Various "OPI'nfluencers" presented their favorite colors from the OPI "Mexico City" collection to followers. In complementary stories, OPI's colors were brought to life. Here, OPI'nfluencer used OPI's filter option with sunglasses in the different nail polish colors to present all twelve colors from the Mexico City collection matching the painted nails. With the question "In which color do you see the world today?" the community was encouraged to do the same.
With the content, the Creators were able to draw attention to the new collection. In addition, there was a DIY raffle set as a gift to a follower. 23 Instagram posts and 19 stories generated around 102,000 impressions.
