Partner & Partner: Fresh coat of paint for Clientis regional banking group
The Clientis regional banking group has a new image, and the first group-wide campaign was recently launched. Partner & Partner is responsible for implementation and conception.
The financial sector is undergoing far-reaching change. Accordingly, new approaches and innovations are required and the market positioning needs to be sharpened. The Clientis Group has responded to this with a brand relaunch, among other things.
The Clientis umbrella brand brings together 15 independent Swiss regional banks that are characterized by a strong client focus. Regionality, client proximity, rapid local decision-making and agility are key. As a joint competence and service center, Clientis coordinates, among other things, the joint marketing and communication presence.
The Clientis banks have had a new image since July 2019, and the first group-wide campaign was launched in August 2019. Partner & Partner developed the positioning and branding, including CI/CD, in a multi-stage process with the project team, marketing management team and steering committee. Partner & Partner then designed the branding campaign and developed the templates for the communication tools. This was the biggest marketing project for Clientis since it entered the market.
