«Paris loves Basel»: A kiss for the city of culture
The creative agency Mona und Mateo is sending 38 Parisians and 38 Basel residents on a kissing performance through the Le Marais district - positioning Basel as a vibrant cultural center for a young, art-loving audience.
«Paris loves Basel»: when two cultural cities kiss
Basel and Paris share a deep passion for art, culture and architecture. The creative agency Mona and Mateo is taking advantage of this common ground on behalf of Basel Tourism - with a performance called «Paris loves Basel», which focuses on the simplest and most sensual of all signs: the kiss.
For the performance, Mona and Mateo's team traveled to Paris and brought together 38 Parisians and 38 Basel residents - strangers who meet in a kiss. Writing on the participants' clothes visually reinforces the connection. The performance started at the Louvre and led through various locations in the Le Marais district, accompanied by film and photo productions.
Basel as an answer to Paris - for a young, art-loving audience
The aim of the campaign is clear: Basel should be considered just as attractive to young, art-loving people as the French metropolis. «»Paris loves Basel' shows what Basel stands for: an exciting passion for art, culture and architecture. I love the campaign - and I am convinced that Parisians will also fall in love with it and our city," says Dominic Stöcklin, CMO at Basel Tourismus.
The campaign is now available digitally on Instagram and YouTube.
Further information on Basel Tourism can be found at https://www.basel.com.
Responsible at Basel Tourismus: Dominic Stöcklin (CMO), Léonie Koch (Manager Markets & Communication), Josepha Bosshart (Manager Arts & Culture Marketing), Salome Ruf (Co-Lead Content & Social Media Marketing). Responsible for concept and implementation at Mona and Mateo: Mišel Gavran, Noeline Helfenfinger, Nuria Rogger, Joëlle Frutiger, Mona Fluri, Mateo Sacchetti. Responsible for implementation: Cynthia Matumona - Pierre Studio (Cast), Lars Gebert (Video), Simon Habegger (Photo), Jack Milwaukee - M!R!M (Music). Responsible for media at Forward Advertising: Andrea Kloter, Sonam Wieland.
