PAM with new subjects for the current out-of-home campaign of Smile
In the current spring campaign, the Tinder swindler, elephant terrible, a drive-in accident and 30 wrong-way drivers draw attention to the insurance offer.
The nationwide campaign can be seen on posters and digital outdoor screens. Online and on social media, the subjects are used as banners and animations set to music.
On megaposters, Smile also communicates with other subjects: with the overrun Easter bunny and the "insurance-worthy best piece." "In the last campaign, a subject related to OnlyFans generated additional publicity in the form of an article in the Handelszeitung. The latest subjects also aim to generate discussion with wit and humor," says Parvez Sheik Fareed of PAM Advertising.
Responsible at Smile: Pierangelo Campopiano (CEO), Joséphine Chamoulaud (CMO), Ivana Gonzalez (Digital Marketing Project Manager). Responsible at PAM Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction). External partners: Hastings (sound design & voice recordings). Responsible at nova impact (media agency): Sandra Fehr (Managing Partner), Marcel Bieri (Senior Media Consultant).
