Pam for Smile: From Alexa to cell phone theft
The Pam Advertising agency has created new ad concepts for Smile Insurance's current summer campaign, which highlight the features of the Smile app.
The Smile app makes life easier for policyholders with various functional options. From reporting a claim to querying insurance cover, many things can be done with just a few clicks via the app.
"By advertising the app usage options, potential new customers learn that they can quickly clarify questions or concerns with Smile using our app without having to rely on email or telephone," says Smile CMO Luca Michas. The campaign can be seen on posters, digital outdoor screens and social ads.
In addition to regular posters, megaposters are also used in Zurich and Lausanne.
Responsible at Smile: Joséphine Chamoulaud (CEO), Luca Michas (CMO), Chris Benros (Lead Media & Communications); Responsible at Pam Advertising: Parvez Sheik Fareed, Miro Pfister (overall responsibility and creative direction); responsible at nova impact (media agency): Sandra Fehr (Managing Partner), Marcel Bieri (Senior Media Consultant)
