OSW demonstrates geographical and personal proximity for Basler Versicherungen
Collaborative, authentic, regional. These three values are at the heart of Basler Versicherungen’s new SME branding campaign, and OSW is bringing them to life through real success stories and customer testimonials with a regional focus.
"We are simply regional." This is the customer promise of Basler Versicherungen in Berne, while in Sursee it will read: "Mer send eifach regional.". The differentiation is intentional. Geographical and personal proximity is at the heart of the new campaign by Baloise Insurance, which is positioning itself as an attractive provider of insurance solutions for SMEs in its latest image campaign. Their promise: We are cooperative, authentic and regional.
Individual portraits of consultants and their clients
Basler has 29 general agencies throughout Switzerland, 19 of which are in German-speaking Switzerland, 8 in French-speaking Switzerland and 2 in Ticino. In the campaign, which will be shown for the first time at the beginning of September, customers become testimonials with individual customer quotes in their respective dialect.
The customer stories form the heart of the campaign and are shown on Baloise.ch. The photos of the claims are real, those for the customer relationships were designed together with the selected customers and shot on site at the company's premises.
OSW developed the concept for this testimonial campaign and then got to the bottom of customer relationships and claims handling in personal interviews. Both sides had their say in the interviews, resulting in comprehensive stories.
The SME image campaign can be seen on regional posters and banner ads as well as on social media.
Responsible at Baloise InsuranceTamara Neskovic (Campaign Management & Digital Marketing); Raphael Bucher (Project Manager Advertising). Responsible at OSWMichael Oswald (owner/CD); Nathalie Baltisberger (consultant); Sara Steinmann (text/concept).
