OSW and the St. Jakob Park shopping center celebrate a white Christmas
Many people wish for a white Christmas. With the "White Christmas" campaign, OSW and Emotion.Company are ensuring that this hope is fulfilled, at least for visitors to the St. Jakob Park shopping center.
The campaign aims to immerse customers in a winter wonderland that offers fun and opportunities to linger while it trickles and snows everywhere.
The "Jubelkugel" app game has also been developed. And anyone who would like to have their photo taken on the carriage can have their picture immortalized in a snow globe.
OSW developed all advertising materials and was responsible for consulting. Emotion.Company was responsible for the implementation of the decoration and event marketing.
Off- and online advertisements, an inside branding in the streetcar, POS advertising material in the center itself, a mailing to the neighbors of the St. Jakob Center and a facade megaposter on Nauenstrasse will be used.
Responsible at Shopping Center St. Jakob ParkCarla Paolucci (Head of Marketing & Communication); Daniel Zimmermann (Center Manager). Responsible at OSWMichael Oswald (Creative Director); Sandra Käppeli (Art Director); Jonas Egli, Sara Steinmann (Text); Christian Imfeld (DTP); Nathalie Baltisberger (Consulting). Responsible at Emotion.CompanyMarc Zehnder.
