OSW raises awareness again for the visually impaired aid Basel
For the second time, the OSW agency has realized an awareness-raising campaign for Sehbehindertenhilfe Basel. The aim of the campaign is to highlight the association's offers and services.
Sehbehindertenhilfe Basel is committed to ensuring that visually impaired people can continue to live independently and also supports their families. In 20 years' time, there will be around 28,000 more visually impaired people living in the Basel area than there are today, which suggests that the population should be made aware of the issue and that the association's offers and services should be brought into focus. In order to achieve this, Sehbehindertenhilfe Basel has commissioned the OSW agency for the second time to implement an awareness-raising campaign (Advertising week reported).
The various offers are visualized with simple illustrations that can be interpreted in different ways. The key visual "spaghetti or thread", for example, illustrates the cooking and sewing offers.
The campaign can currently be seen on public transport, on posters, in various newspapers and on Facebook. A household mailing was also sent out.
Responsible at Sehbehindertenhilfe BaselStefan Kaune (Managing Director); Carina Hug (Head of Communications and Fundraising). Responsible at OSWSandra Käppeli (Art Director); Sara Steinmann (Text); Christian Imfeld (DTP); Nathalie Egli, Corinne Engler (Consulting).
