Orell Füssli launches "Justement" legal search engine
Patrick Viert, Simon Kümin, and DNA designed and implemented a launch campaign for Orell Füssli Verlag’s new legal search engine, «Justement.».
Justement is the new intelligent search engine for legal research in Switzerland. It recognizes search intentions and delivers relevant results in a fraction of a second. This is intended to make searching and finding arguments more intuitive, faster and easier.
Justement was launched with a campaign that is almost as clever as the search engine itself. It can currently be seen in legal media - in advertisements, a half-cover of Anwaltsrevue, and in banners.
The campaign was created as a collaboration between Justement, the Orell Füssli publishing house and the creatives Simon Kümin, Patrick Viert and DNA.
Responsible at Justement: Philip Stutz (Founder & Managing Director). Responsible at the Orell Füssli publishing house: Marc Bloch Sommer (Growth Manager); Christian Hillig (Program Manager Legal Media). Creative implementation: Patrick Viert (strategy & concept); Simon Kümin (text & concept); Nicolas Schaltegger and Dominik Sieber, DANN (art direction).
