Open Up supports national energy efficiency campaign
SwissEnergy, in collaboration with Asut—the Swiss Telecommunications Association—has launched an energy efficiency campaign for data centers.
The Campaign conveys knowledge and shows concrete measures that contribute to increasing efficiency. The PR and communications agency Open Up was significantly involved in the conceptual planning as well as the operational implementation of the campaign.
As part of the campaign, entrepreneurs and IT decision-makers learn how they can optimize power consumption in their server room or data center and thus run the company more successfully in the long term.
At the heart of the campaign is a comprehensive Website with relevant information on various efficiency measures. Open Up was responsible for the conceptual planning, all editorial contributions and the implementation of an explanatory video with a partner. In addition, the Zurich agency is responsible for the media work surrounding the campaign.
"With Open Up, we have found an experienced partner who supports us with the necessary competence in terms of content and implementation. The complex project also poses high demands, which Open Up more than meets," Christian Grasser, managing director of Asut, praised the agency in a statement. The campaign was launched on June 14, 2017, and will run until the end of 2019.
