Ogilvy Zurich and Salt redefine togetherness
Social Connection Instead of Social Distance—Salt aims to support all its customers in this effort. Ogilvy is handling communications for the telecom provider in a current performance campaign.
The campaign is based on a story/system approach that guarantees relevance - a particularly important currency at a time when so much attention is focused on online advertising. In the story phase, content with a tribute to togetherness despite physical distance brings good vibes into the feed of the target group. Those who interact with it are efficiently and effectively supplied with an offer for the perfectly networked Salt Home package in the second phase.
The campaign has been running since the beginning of April until the end of May in the form of targeted social media ads.
