Ogilvy & Mather awakens spring fever for Ford Service
Ogilvy & Mather is creating communication campaigns for Ford Motorcraft services designed to help older vehicles feel like new again.
Ford's Service Division offers low-cost service and maintenance for vehicles over five years old and for most brands. This is advertised on high-publicity portals such as 20min.ch and Blick.ch in online spots created by Ogilvy for the Swiss market.
In addition, Ogilvy & Mather's Zurich office created a radio spot based on the idea of online videos: Even cars need a little love now and then, because they truly go through enough day in and day out. That's why Ford offers service, maintenance and repair services at particularly advantageous conditions with Motorcraft.
The promotional activities for Ford Motorcraft will be deployed in the period between April and May 2017.
Responsible at FCSD: Lucien Krebs (Supervisor Marketing); Angela Bolle (Marketing Project Coordinator). Responsible at Ogilvy & Mather: Thomas Bolliger (CD); Mark Levay (AD); Marcel Elsener (text); Nadia Peter (consulting); Jonathan Schipper (overall responsibility); Mindshare (media).
