Whether unicorn or skateboard: "Just pick it up on the way".
As part of the fall campaign for the Migros PickMup service, Truestory designed various online advertising materials and print ads. The campaign centers on two videos that explain the PickMup service.
PickMup is a free pickup service that allows customers to pick up their online orders wherever and whenever they want. They can choose from the largest online range in Switzerland. In addition to Migros, Galaxus, Digitec or SportXX, this now also includes Brack.ch. The main message "Simply pick up on the go" is aimed at the numerous and constantly growing PickMup locations, which are always close to customers, whether on their way home or to work.
Due to the prominent participating partners, the offers are correspondingly large. Whether unicorns or skateboards - pretty much everything can be ordered and picked up on the road. This is shown entertainingly in the two videos, which were realized with the production company Maybaum Film.
Responsible at Migros-Genossenschafts-Bund: Pascal Schaub (Head of Umbrella Brand), Désirée Strassmann (Head of Umbrella Campaigns), Christina Gelmi (Project Specialist Umbrella Campaigns), Simone Blaser (Project Manager Media). Responsible at Truestory: Elie Kerbage (PM), Alessandro Garcia (creation). Responsible at Maybaum Film: Michel Frutig (Director), Laurent Ulrich (DoP).
