Numéro10 and Hugo Reitzel give a eulogy to Swiss Cornichon producers

In the last 20 years, the gherkin, also known as the cornichon, has almost died out in this country. Hugo Reitzel is supporting its reintroduction in twelve companies by developing a brand that is 100 percent Swiss and bears the name Hugo.

The bilingual Bernese agency Numéro10 has gone wild with film, with the aim of eulogizing the Cornichon producers. Because they are committed to reviving the Swiss market. To this end, the Numéro10 team went on an interview tour through Switzerland and portrayed the meticulous work of the Cornichon producers in short videos. The documentation of all stages of production was used as the basis for a large eulogy video, which is being used as part of a digital campaign and on social media.