Numéro10 invites the London Guard to Lucerne
The bilingual Bernese agency Numéro10 has staged the extraordinary presence of Queen Elizabeth's guardsmen in the streets of Lucerne.
Guardsmen posed in front of the city's landmarks, such as the Kappel Bridge. The action marks the beginning of the spring fashion season and the event "London Fashion Trip" in Emmen Center. During a whole day, about a dozen guardsmen have roamed the city in search of new spring fashion trends, posing for selfies and jokes with passers-by.
The video of the action will be published as part of the mobile campaign and on social media.
