Normal: Two strings for Radclette
Radclette brings Valais raclette to any desired location by cargo bike. The Zurich agency Normal has designed and implemented a summer campaign.
The traditional spreading of the cheese - in contrast to sliced cheese - together with the mobility, forms the USP of Radclette. Normal has creatively combined these two factors to create a string duet in which a professional violinist accompanies the raclette string player. As soon as the raclette player starts to play, the other string player improvises with his violin to match.
The two string players toured Zurich during the summer, delighting audiences and palates at numerous concerts. The concerts were recorded on film and resulted in 18 content clips, which Radclette on Instagram as an advertising campaign. In addition to the campaign, Normal also designed the website and the fan shirts for Radclette.
Normal was able to organize product placement deals with cheese, wine and cornichon producers for the films. The additional funds flow into the media budget. Due to the high demand for private appearances, Radclette has now permanently integrated the service with the violinist into its offering.
Responsible at Radclette: Robert Tscherry (overall responsibility). Responsible for Normal: Sven Loskill (Digital Director), Martin Arnold (CD). Illustration: Maurus Zehnder. First violin: Adrian Häusler. Film production: Holgersen.tv.
