Normal stages the Swiss stone pines for Raïna at home
The Normal agency has created a cinema and digital campaign for furniture manufacturer Raïna that focuses on a lot of love for Swiss stone pine.
For its furniture, Raïna uses Swiss stone pine wood from 200-year-old trees that grow at 2000 meters above sea level. The company is one of a few selected producers that have access to Swiss stone pine wood from Val Müstair.
The Normal campaign focuses on these trees. In it, fragrant Swiss stone pines are embraced by two Swiss stone pine huggers who talk openly about their love for the trees. The message: thanks to Raïna, the two can also enjoy their Swiss stone pines at home - in the form of modern designer furniture.
Czar and director Mitsch Bekk are responsible for the film production. Together with Normal, the film production team traveled to Val Müstair to embrace the Swiss stone pines in their natural environment.
The films can now be seen in cinemas and on social media in various formats and lengths.
Responsible at Raina.ch: Ralph Steiner (Managing Director), responsible at Normal: Martin Arnold (Script/CD), Sven Loskill (Digital Director). Responsible at Czar Film (production): Mitch Bekk (Director), Sven Wedekind (DOP), Florian Nussbaumer (Executive Producer), Sandy Blum (Producer), Nadia Staehelin (Production Assistant), Anna Bühlmann (Sound Engineer) Stefanie Alder, Mario Fux (Cast) unsere Farben, Jürgen Kupka (Color Grading), DubDub Studios, Gregor Rosenberger, Sandro Palomba (Sound Studio).
