Nord DDB for Cryptonow: Easier than the everyday
In its current campaign, Nord DDB demonstrates for Cryptonow just how simple and secure buying cryptocurrencies can be.
With Cryptonow, cryptocurrencies can be purchased instantly and locally in retail outlets throughout Switzerland. The purchased cryptocurrencies are exchanged for voucher credits via the website and can be stored securely on the Cryptonow wallet.
While the Bitcoin price has been rising again for months and the upcoming halving marks a significant event in the Bitcoin blockchain, access to cryptocurrencies remains a challenge for many people. Cryptonow has launched a campaign to show how easy it is to buy crypto.
To this end, the Nord DDB agency developed the "Easier than" concept, which focuses on small everyday challenges that we overcome on a daily basis. With this clear message, Cryptonow wants to emphasize the user-friendliness of the product.
The Forward media agency ensures that the advertising reaches the target group in the right context: screens at busy train stations greet commuters at rush hour with the message "Easier than finding a seat on the train". In cinemas, the poster proclaims: "Easier than choosing a snack during the break". Other advertising measures include window stickers in streetcars with the slogan "Easier than not missing your stop" and context-related banners in digital media. The aim is to position Cryptonow as an uncomplicated solution for buying cryptocurrencies.
Responsible at Cryptonow: Marina Arnold, Andrea Lämmler. Responsible at Nord ID (Nord DBB): Alex Gjers, Livia Cives, Eddie Wernholm. Responsible at Forward Advertising: Sonam Wieland, Naomi Habisreutinger.
