Nöldi Forrer declares war on pet bottles for Sodastream Switzerland
No Prosecco, no promo and no PowerPoint presentation. Instead, towers made from 800,000 bottles of Pet waste and wrestling king Nöldi Forrer fighting against a living Pet bottle. This is how Sodastream Switzerland celebrates its 25th anniversary.
Wrestling king Nöldi Forrer declared war on Pet on the Waisenhausplatz in Bern and fought against a Pet bottle in the sawdust. The occasion: 25 years of Sodastream Switzerland. Contcept Communication was responsible for the anniversary event - for the idea, concept and organization, as well as for PR and social media implementation. 3D installations and a challenge: the PR and communication agency aligned the event and measures with Sodastream Switzerland's strategy and communication goals.
According to Sodastream Switzerland, it has experienced the biggest boom in its history in recent years - not least because of the growing need for convenience and sustainability. "We are very proud of the contribution we have been able to make to Switzerland's sustainability so far," says Managing Director Thomas Cantaro. "At the same time, we are sobered to realize that Switzerland has also taken steps backwards in the area of sustainability." Pet consumption has increased fivefold in the last 25 years. Sodastream has - not entirely altruistically - taken up the cause of reducing pet consumption by half.
Responsible at Sodastream Switzerland: Alex Lerch (Marketing Manager Switzerland).
Responsible at Contcept Communication: Barbara Ryter (overall responsibility), Die Sarah Pietrasanta (creative direction), Sophie Danner (organization), Laszlo Ceh (social media); responsible at Eventicum AG: Beatrice Trachsel (management), Raffael Graf (project management); responsible at Pure Polydesign GmbH: Georg Wyler (production).
