Nimms patgific: Wirz and Graubünden vacations attract golfers
With a new campaign by Wirz, Graubünden Ferien is showing that the mountain canton isn’t just ideal for hiking, biking, and winter sports—it also boasts the highest density of golf courses in Switzerland.
A new campaign by Graubünden Ferien and Wirz aims to make clear that the mountain canton is definitely an attractive golf region. Since the thematic focus is otherwise mostly on hiking, biking and winter sports, few people are aware that Graubünden has the highest density of golf courses in Switzerland.
Relaxed golf
The campaign sets itself the (not entirely serious) goal of teaching the "Unterländer" how they can golf just as relaxed as the people of Graubünden. To this end, they provide a series of tips on how to take it patgific on the course, i.e. with the relaxed attitude to life of the people of Graubünden, so that stress, pulse and handicap go down. The most important tip, of course, is to pack your golf gear immediately and come to Graubünden.
The campaign includes a series of online videos as well as story, social media, display and print ads with various channel-specific golf tips. All measures link to the landing page, where people can find further tips and find out more about the golf canton of Graubünden and the eleven Graubünden golf clubs and book their golf vacations straight away. The campaign is designed to run for several years and will be expanded in 2024 with new subjects and a larger campaign.
Responsible at Graubünden Ferien: Marc Held (Senior Marketing Manager), Sabina Vögeli (Marketing Manager), Sara Ragettli (Digital Marketing Manager). Responsible at Wirz Group: Jan Kempter, Evelyn Schellenberg, Adrian Busse, Lana Zumbrunnen, Janna Löhr, Marleen Diener, Julia Keller, Ruwanie Hayoz, Giovanni Bucca, Oliver Fäs, Karin Gartmann, Günter Prächt. Responsible for Production: Studio Nord: Nadja von Burg and Valentin Kathriner (film production and direction); Valentin Kathriner (director of photography and edit); DubDub Studios (sound studio). Responsible for Media: Capture Media.
