New year, new appearance
Blick, in collaboration with the agency Made Marketing, revamped its promotional campaign for 2017. It made its debut this weekend at the FIS Ski World Cup in Adelboden.
The Blick Box is Blick's new showpiece at events - at ground level, spacious, equipped with a large video wall and all-round glazing. The deluxe container allows Blick to tailor its appearance to the audience segment and type of event.
The opening event last weekend was also a test of endurance: At the finish area of the Adelboden Ski World Cup on the Chuenisbärgli, the Blick Box defied temperatures of -10 degrees. With pleasant indoor temperatures of 15 degrees, visitors enjoyed the live broadcast of the race, played diligently on the digital wheel of fortune and immersed themselves in reading the latest Blick.
Made Marketing was commissioned to develop and implement the new concept for the live presentation. The Blick Box will now be in use at various events.
Responsible at Blick: Marie-Eve Blumer, Martina Eith, Nora Brumm, Vera Baltensperger. Responsible at Made Marketing: Beda Steinacher (programming digital wheel of fortune, realization of video wall), Cristian Conde and Curdin Decasper (technology, logistics and implementation). Responsible at Müller Promotion: Istvan Müller (Organization Personnel and Implementation Promotion).
