New online presence for University Children's Hospital
The Zurich-based advertising agency Noise successfully prevailed against the competition in the pitch and has recently been proudly showcasing the result: the relaunch of the University Children's Hospital of Both Basel's website.
The University Children's Hospital Basel (UKBB) has been an independent, university competence center for pediatric and adolescent medicine as well as for teaching and research for over 150 years.
The new website has been precisely tailored to the various user groups in terms of visuals, content and technology and presents itself in a competent and human way. With its clear design, intuitive navigation and extensive content, it appeals specifically to patients, parents and relatives, referring doctors and potential employees and presents itself in a competent and human way. The appealing design and the consistent layout, taking into account the strong mobile use, make the new UKKB website attractive, informative and groundbreaking.
During the conception and development phase, the first step was to identify, understand and narrow down the key target groups. With the help of personas, interviews and usability walkthroughs, an information architecture was created that meets the needs and requirements of the different target groups. Thanks to several editorial workshops, the entire content was revised and SEO-optimized. Website: https://www.ukbb.ch/
Responsible at the University Children's Hospital Basel: Viviane Gutzwiller (Head of Communications); Deborah Wallrabenstein (Communications employee); Geraldine Cairoli (Communications employee) and Muriel Mercier (Communications editor). Responsible at Noise: Patrik Giacobbo (overall responsibility); Frederic Keller (art direction); Michael Kempf (programming).
