New commercials for "Say it better on Digitec"

Whether it's at an anniversary gift-giving ceremony, a chat with tourists in Zurich or on the couch with your therapist - your inner nerd sometimes bursts out in inappropriate situations.

The commercials are new, the concept is unchanged: With a wink, the campaign by online retailer Digitec invites tech enthusiasts to share their passion where they meet like-minded people - on Digitec.ch. Because this is the home for tech enthusiasts who want to share their insights and expertise in a lively community. Or in short: Say it better on Digitec.ch!

As is usual for Digitec, these new commercials were also developed by the in-house creative team, supported by specialized partners in the areas of pre-production, filming and post-production.

The campaign has been online since Monday in German-speaking and French-speaking Switzerland, on relevant social media channels such as Instagram and TikTok and on web TV.

Responsible at Digitec Galaxus: Martin Walthert (Chief Marketing Officer), Flurin Spring (Creative Director), Jill Wanner (Leader Brand Communications), Annina Müggler (Teamlead Creation, Art Direction, Scriptwriting), Mariya Alipieva (Project Management, Brand Communications, Producer), Manuela Rüegg (Scriptwriting, Direction), Armin Tobler (Scriptwriting, AC/DIT), Cédric Feusi (Digital Marketing), Luca Giugliano (Digital Marketing & Media Planning), Fabrizia Wicki (Scriptwriting, Social Media), Bastian Otter (Scriptwriting), Editorial Team (Script Consulting), All Together (Concept), Language Services (French Transcreation). External partners: Atelier 229 (casting), Alex Biondi (location scouting), Prisca Baumann (production design), Gabriela Wassmer (styling, hair & make-up), Lukas Graf (DoP), Raphael Werner (gaffer), Till Fischer (lighting technician), Florian Hinder (set sound), Yannik Jann (runner), Yasmin Joerg (editing, editing assistant), Simon Hardegger (grading), Uko - The Audio Suite (sound post-production).